IT Cosmetics

What are IT Cosmetics? IT Cosmetics is a cruelty-free makeup brand developed with the input of plastic surgeons to create makeup and skincare products to help combat skin concerns. 

1. Start with a good foundation. Even out your complexion using your favorite formulation of face makeup. Looking for foundation? Take your pick of sheer BB creams, medium coverage powders and full-coverage liquid foundations. The best part? Each one is buildable to help make it easy to get your desired results. Need extra coverage? Wear concealer to help diminish the appearance of dark circles, blemishes and redness. Creamy concealers are easier to blend when warmed up using your fingers.

2. Experiment with color. Whether you love the “no makeup” makeup look or prefer a full face including contour and highlight, IT Cosmetics has you covered. Discover blush, eye shadow and lip color in neutral shades, bold colors and on-trend finishes. From blendable browns to pops of pink to blazing reds, there’s something for every preference.

3. Get the tools of the trade. Build a great collection of makeup brushes and tools from IT Cosmetics. Discover makeup brushes for the face, eyes and lips. Think foundation and kabuki brushes to blend your face makeup, 4-in-1 shadow and liner brushes to tackle any eye look, and tapered lip brushes to perfect your pout.

4. IT helps you get the skin you want. IT Cosmetics designs their skincare products to help combat common skin concerns. From rosacea to fine lines and wrinkles to hyperpigmentation and more, the brand has skincare products to help battle these issues. Expect to find cleansers, moisturizers and serums to explore. Build these products into your existing skincare routine.

Hey, IT girl! Shop for IT Cosmetics including makeup and skincare products at Macy’s.